Fiat 500 by Gucci- Photo image car

The ultra-extra-super-patriotic Harley-Davidson and Ford F-150 tie-in works, so why not something a little more, you know, Italian? Presenting the Fiat 500 by Gucci, which debuts at the Geneva auto show and highlights Italy�s association with high-end fashion. It also serves to commemorate Gucci�s 90th anniversary.
Now if the Harley pickup is a sloppy Joe with home fries, the 500 by Gucci is field greens with raspberry vinaigrette and a Parmesan crostini. Indeed, the Gucci touch does what it can to further emasculate the diminutive 500, which is hardly hairy-chested to begin with. Two color schemes are available: black with bright chrome details, and white with satin-finish chrome, both circumscribed by Gucci�s trademark green and red stripes below the window line. Lacey 16-inch wheels with color-coordinated insets feature Gucci�s interlocking-G logo on the center caps, while the B-pillar and liftgate are embellished with the word �Gucci� in a sassy cursive font.
Inside, the black leather seats with white �Guccissima� inserts are bisected by the Gucci stripe, which also appears on the seat belts, shifter, key fob, and carpets. And if that�s not enough, customers may further stuff the interior with a full line of �500 by Gucci� travel accessories, as well as a suitcase full of other goods, including track suits, driving gloves, bomber jackets, sunglasses, and, of course, a watch.
Fashion/car pairings are tough to get right; Lamborghini could barely pull it off when it partnered with equally outlandish Versace in 2006 for a limited run of the Murci�lago LP640 Versace, and there also was 2008�s Herm�s-treated Bugatti Veyron. Then again, at a price of �17,000, the 500 by Gucci is a fraction of a fraction of the cost of the aforementioned Lambo or Veyron, and roughly what the lunching-lady set drops in a Gucci boutique in one afternoon. It will become available in Europe this summer, and the rest of the world at the end of the year.
No word as to whether a copy was given to �Mouth Full of Golds� rapper Gucci Mane, but given his arrest late last year for reckless driving, his subsequent stay in a psychiatric hospital, and new ice-cream-cone facial tattoo, we doubt it. View Photo Gallery