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Tuesday, October 4, 2011

Eric Leong�s Radical 2015 Toyota Prius Design Study


  toyota 2015 eric leongs radical
As part of last year�s Toyota Design Internship, industrial designer Eric Leong produced this interesting take on the third-generation Toyota Prius for the year 2015.
By acknowledging that wind resistance is one of the key factors in improving vehicle economy, Leong�s Prius III hybrid is extremely slippery. Described by the designer as moving, �through [the wind], not into it�, this design study channels air over its surface through a series of vanes.

And there are some nice little design touches as well such as the wraparound glasshouse, one-piece windscreen and roof and the transparent wing mirror arms / turn indicators.
There�s something about this design study; it reminds me of ItalDesign�s concepts of the 1980s and 1990s.










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