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Friday, July 1, 2011

Ford to Baby Boomers: We Get that You�re Old and Feeble and Can�t Read Small Fonts


*This article has been (patronizingly) posted in a larger-than-normal font for our older readers
From next year, the fonts in Ford�s Edge and Explorer SUV models will be some 40% larger as well as thicker. The reason? Baby Boomers have poor eyesight. No, really, Ford�s done a study and everything. The bigger fonts will extend to interior display screens control and A/C controls, and will gradually be rolled out onto other models in the Ford range in coming years.
In a statement on their website, Ford expressed its desire to make it, �easier for people of all ages, particularly aging Baby Boomers, to read display fonts.� Ah, like the little boy or girl who flat-out tells his grandparents that they�re old and wrinkly, Ford has snagged upon that babying / slow and loud way anyone under the age of 30 speak to anyone over the age of 50:
�YES, MRS. JOHNSON. THE WEATHER IS NICE TODAY. DO YOU THINK YOU�LL GO DOWN TO THE PARK?�

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