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GM's Chevrolet division will have a huge presence at this year's Super Bowl game as it plans to air no less than five commercials focusing on the Camaro, the Sonic and the Volt. These include the "Needing Getting" music video for the Sonic from the band OK Go that will air during the pregame program, the "Aliens" spot showcasing the Volt, the "Chevy Happy Grand" with the Camaro Convertible, the "Sonic Anthem" that chronicles the sub-compact's stunts, and the "Joy", again with the Sonic.
Last weekend, we showed you Suzuki's new Super Bowl commercial for the Kizashi sedan title "Sled". As it turns out, it wasn't the final version that will air during the big game on Sunday, February 5, but a preview clip with music from Ben Kahle. However, the only change made to the commercial is the addition of rapper 50 Cent's "Movin' On Up" song. Other than that, it's the same ad showing an Eskimo swapping his dog sled for a Kizashi all-wheel drive saloon.
With close to 7 million views on YouTube in just three days after it launched, Acura's first ever Super Bowl commercial titled "Transactions" with Jerry Seinfeld trying to be the first in line to take delivery on the upcoming NSX, is one of the most watched ads of this year's game. Therefore, it only makes sense that Acura will bet heavily on the commercial to create more buzz around its name. Following the extended version of the original ad, Acura has released a second commercial with Jerry Seinfeld, who once again attempts to convince the man who secured the first NSX to give him his place through bribery, which in this case involves a Munchkin.
Hyundai of South Africa has turned the tables around on BBC's outrageously popular television series, Top Gear, with two new commercials for the iX35 crossover (new Tucson in the States) that mock the show and its famous hosts. Hit the jump and watch the 'Moose' and the 'Stag' getting their... hooves on the new Tucson in the latest episode of 'Top Deer'.
It�s a fact that car manufacturers go to great lengths to promote their new products. Traditional means like TV and press advertising are so last year �and so is celebrity endorsement, though they are still employed by the carmakers. However, the new place to be are the social media, like Facebook, Twitter and Youtube. BMW has gone one step further in promoting its brand-new 2012 1-Series: it has created a video clip named �check my machine� which shows the process of manufacturing the car.
Volkswagen won an amazing 34 �Lions� in the 58th International Festival of Creativity in Cannes. The German automaker, which came away with more awards than ever before (8 Golden, 14 silver and 11 Bronze), also won a �Titanium Lion� for the �Think Blue� campaign. However, the star of the show was, of course, �The Force�, Volkswagen�s extremely successful TV ad that features a Lilliputian Darth Vader wannabe and the new Passat. This ad alone, which has been watched by over 40 million viewers on Youtube, won three awards, two Gold and one Bronze.
Ever see one of those stupid competitions where a group of people try and see who can keep their hands on a car or a truck the longest, and the person who does actually wins that car or truck? If you haven�t, there�s a documentary called Hands on a Hard Body that covers this in detail, but suffice to say it�s like watching American Idol if all the contestants were unemployed hicks and weren�t required to do anything but stand up there on stage. So French carmaker Peugeot, never being one to shy away from reinventing something old for the internet age, took the concept and turned it into an interactive webpage.
Chrysler�s TV commercial �Born of Fire�, which aired during the 2011 Super Bowl, won five awards at the 58th Cannes Lions International Festival of Creativity, where over 24,000 entries from all over the world were competing. The commercial for the 2011 200 sedan was created by Chrysler together with advertising company Wideden+Kennedy of Portland, Oregon, and took home four �Gold Lions�, for Best Direction, Best Script, Best Use of Music, Best Automotive Commercial and Best Editing, as well as a �Bronze Lion� awarded to the brand for Best Editing.
