Could there be a more American vehicle than a "Jeep Patriot?" Nothing on four wheels says American more proudly than Jeep, the rugged brand that helped America win World War II, and has ferried millions into our wild, Western spaces since.
Yes, in fact, there could be a more American SUV than a Jeep Patriot. A Toyota Sequoia would be one of them. The Sequoia is 80% "domestic" according to the National Highway Traffic Safety Administration, while the Jeep Patriot is only 66%.
"Buy American" is back on the agenda in Washington. Congress is debating proposals to require that contractors on projects financed by the economic-recovery package buy "American" steel.
The Treasury has pumped billions into two of the three American car makers with head offices in and around Detroit, hoping to avoid a collapse of what industry and political leaders call the U.S. auto industry. There's lots of talk about the government supporting American efforts to develop electric cars and batteries, and some federal programs already established to do this.
When it comes to the car business, however, consumers and Congress and the Obama administration are going to confront a tricky question: Just what is an "American" car, or for that matter, an "American" car company?
Once you put down the flags and shut off all the television ads with their Heartland, apple-pie America imagery, the truth of the car business is that it transcends national boundaries. A car or truck sold by a "Detroit" auto maker such as GM, Ford or Chrysler could be less American -- as defined by the government's standards for "domestic content" -- than a car sold by Toyota, Honda or Nissan -- all of which have substantial assembly and components operations in the U.S.
![[all things autos group]](http://si.wsj.net/public/resources/images/OB-CK451_auallt_A_20080926153550.jpg)
Thomas Klier, an economist with the Federal Reserve Bank of Chicago who has studied extensively the realignment of the American auto industry, wrote in an October 2007 paper that as of 2006 about 25% of the parts used in vehicles assembled in the U.S. came from overseas, and another 25% were manufactured here by foreign-owned parts makers. The Detroit companies wave the Stars and Stripes when they advertise their wares or look for loans in Washington, but when they talk to investors or the business press, they stress their aggressive efforts to promote "global sourcing," a code for, "Buy More Parts from China and Mexico."
GM, the most global of the companies with headquarters in Detroit, has highlighted to investors that it now sells more cars (and has more employees) outside the U.S., and that its best opportunities for growth -- assuming the company's restructuring is successful -- are in China, Latin America and other developing markets.
Over the next several years, the nationality of the cars sold in America is likely to become harder to pin down. Ford intends to import to the U.S. market the European designs for its small and medium-sized cars. German auto maker Volkswagen is pushing ahead with plans to set up a U.S. assembly plant again. The BMW X5 sport utility (assembled in South Carolina) is more American than a Pontiac G8, which is an Australian import, like Oscar host Hugh Jackman.
For nearly 15 years, the U.S. government has required, under the American Automobile Labeling Act, that car makers disclose to consumers what share of the car's components are made in the U.S. or Canada -- another way of saying, made by people paid something comparable to U.S. wages. A 2001 study by NHTSA found that more than 75% of 646 people surveyed weren't aware of the existence of the domestic content information, and only 5% of those surveyed said the disclosures -- usually on a window sticker -- affected their decision "to any degree whatsoever." The NHTSA study also observed that "the introduction of AALA labels in model-year 1995 was not followed by a resurgence of U.S./Canadian parts content in the overall new vehicle fleet, but rather a modest decline from an average of 70 percent in model year 1995 to 67.6 percent in model year 1998."
The muddle about what constitutes an "American" car is evident in the fleet of cars I own. Depending on who's at home, you could find a Saturn, a Chevy, a Toyota and a Subaru crowded into my driveway. Of these, one was assembled in the U.S. (Extra credit in the accompanying quiz if you can guess which one.)
Meantime, spare some sympathy for the government officials trying to sort out where to invest the taxpayers' money to support the "U.S. auto industry."
Consider Chrysler LLC. During the 1980s and 1990s, Chrysler was the most flag-waving, red-white-and-blue American car company among Detroit's Big Three. Company Chairman Lee Iacocca was a clear, loud voice accusing Japan's government and auto makers of unfair trade practices. Never mind that Chrysler had a long-standing link to Japan's Mitsubishi Motors Corp. and sold various Mitsubishi cars. Then, Chrysler sold itself to Germany's Daimler-Benz AG to create DaimlerChrysler. Not long afterward, the new German owners installed a German executive to run what used to be Chrysler -- and began promoting German engineering as a valuable attribute of its cars.
Confused yet? It gets better. In 2007, Chrysler was reclaimed for America -- 80.1% of it at least -- by the U.S. hedge fund Cerberus Capital Management LP. But Chrysler has taken a pounding as the economy has gone south, and now Cerberus has reached a tentative agreement to peddle 35% of Chrysler to Italian auto maker Fiat SpA in return for access to Fiat's engine technology, small car designs and other technology. Fiat might also use a Chrysler factory to build cars for the U.S. market and sell its brands through Chrysler dealers. But Fiat isn't proposing to put any cash into Chrysler. Should this deal be consummated -- and that's by no means certain -- Chrysler would once again be majority owned by corporations located outside the U.S.
So what should you buy if you want to buy a truly American-made car? For the 2008 model year, the government says the Ford Crown Victoria has the highest percentage of U.S./Canada content at 90%.
The only hitch: It's assembled in Canada.
(Answer: The Camry)
The sporty diesel-powered convertible from VW drew a thumbs-up from 61% of voters, while Chrysler might want to hurry its 200C concept to market as it struggles to survive. More than 62% of voters said "Build It."
The Cadillac Converj extended-range electric vehicle drew the most positive response from readers, with 4,459 "Build It" votes or 70%.
It remains to be seen if auto makers will heed our advice for their future vehicles.
Car Quiz
See if you know which vehicles were made in America with our quiz.
"Buy American" is back on the agenda in Washington. Congress is debating proposals to require that contractors on projects financed by the economic-recovery package buy "American" steel.
The Treasury has pumped billions into two of the three American car makers with head offices in and around Detroit, hoping to avoid a collapse of what industry and political leaders call the U.S. auto industry. There's lots of talk about the government supporting American efforts to develop electric cars and batteries, and some federal programs already established to do this.
When it comes to the car business, however, consumers and Congress and the Obama administration are going to confront a tricky question: Just what is an "American" car, or for that matter, an "American" car company?
Once you put down the flags and shut off all the television ads with their Heartland, apple-pie America imagery, the truth of the car business is that it transcends national boundaries. A car or truck sold by a "Detroit" auto maker such as GM, Ford or Chrysler could be less American -- as defined by the government's standards for "domestic content" -- than a car sold by Toyota, Honda or Nissan -- all of which have substantial assembly and components operations in the U.S.
Journal Community
Subscribers can join the All Things Autos group in Journal Community and discuss what makes a car American.GM, the most global of the companies with headquarters in Detroit, has highlighted to investors that it now sells more cars (and has more employees) outside the U.S., and that its best opportunities for growth -- assuming the company's restructuring is successful -- are in China, Latin America and other developing markets.
Over the next several years, the nationality of the cars sold in America is likely to become harder to pin down. Ford intends to import to the U.S. market the European designs for its small and medium-sized cars. German auto maker Volkswagen is pushing ahead with plans to set up a U.S. assembly plant again. The BMW X5 sport utility (assembled in South Carolina) is more American than a Pontiac G8, which is an Australian import, like Oscar host Hugh Jackman.
For nearly 15 years, the U.S. government has required, under the American Automobile Labeling Act, that car makers disclose to consumers what share of the car's components are made in the U.S. or Canada -- another way of saying, made by people paid something comparable to U.S. wages. A 2001 study by NHTSA found that more than 75% of 646 people surveyed weren't aware of the existence of the domestic content information, and only 5% of those surveyed said the disclosures -- usually on a window sticker -- affected their decision "to any degree whatsoever." The NHTSA study also observed that "the introduction of AALA labels in model-year 1995 was not followed by a resurgence of U.S./Canadian parts content in the overall new vehicle fleet, but rather a modest decline from an average of 70 percent in model year 1995 to 67.6 percent in model year 1998."
Associated Press
140 vehicles positioned by Jeep owners in the form of an American flag in 2005.
Meantime, spare some sympathy for the government officials trying to sort out where to invest the taxpayers' money to support the "U.S. auto industry."
Consider Chrysler LLC. During the 1980s and 1990s, Chrysler was the most flag-waving, red-white-and-blue American car company among Detroit's Big Three. Company Chairman Lee Iacocca was a clear, loud voice accusing Japan's government and auto makers of unfair trade practices. Never mind that Chrysler had a long-standing link to Japan's Mitsubishi Motors Corp. and sold various Mitsubishi cars. Then, Chrysler sold itself to Germany's Daimler-Benz AG to create DaimlerChrysler. Not long afterward, the new German owners installed a German executive to run what used to be Chrysler -- and began promoting German engineering as a valuable attribute of its cars.
Confused yet? It gets better. In 2007, Chrysler was reclaimed for America -- 80.1% of it at least -- by the U.S. hedge fund Cerberus Capital Management LP. But Chrysler has taken a pounding as the economy has gone south, and now Cerberus has reached a tentative agreement to peddle 35% of Chrysler to Italian auto maker Fiat SpA in return for access to Fiat's engine technology, small car designs and other technology. Fiat might also use a Chrysler factory to build cars for the U.S. market and sell its brands through Chrysler dealers. But Fiat isn't proposing to put any cash into Chrysler. Should this deal be consummated -- and that's by no means certain -- Chrysler would once again be majority owned by corporations located outside the U.S.
So what should you buy if you want to buy a truly American-made car? For the 2008 model year, the government says the Ford Crown Victoria has the highest percentage of U.S./Canada content at 90%.
The only hitch: It's assembled in Canada.
(Answer: The Camry)
Build It or Bag It results
The small, green city cars shown by luxury brands Mercedes-Benz and Lincoln were not a hit with Eyes on the Road readers in the annual "Build It or Bag It" column last week. The Lincoln Concept C garnered 4,800 negative votes, more than 70%, while the Mercedes Concept BlueZero drew "Bag It" votes from 57% of readers who participated.The sporty diesel-powered convertible from VW drew a thumbs-up from 61% of voters, while Chrysler might want to hurry its 200C concept to market as it struggles to survive. More than 62% of voters said "Build It."
The Cadillac Converj extended-range electric vehicle drew the most positive response from readers, with 4,459 "Build It" votes or 70%.
It remains to be seen if auto makers will heed our advice for their future vehicles.
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